AppsFlyer vs Airbridge: what $40 a month actually buys

What each one publishes

Read off both pricing pages on 9 November 2026. The row that decides most of this is the third one.

Published plans and prices

	AppsFlyer	Airbridge
Entry plan	Zero and Growth, 12,000 conversions free in the first year	Core, 30-day trial then $40 a month with 500,000 data points
Published rate	$0.07 per conversion on Growth after the allowance	$0.0001 per data point above the 500,000
Networks on the entry plan	No stated limit	Google, Meta, Apple Ads and TikTok only
Events on the entry plan	Configurable in-app events	Standard events only, custom events on Growth
Third-party integrations	Not capped by plan on the published comparison	Up to 2 on Core, unlimited on Growth
AI	Agentic AI Suite, demo only, listed against Enterprise	Pilot and MCP on both plans, 100 calls a month on Core
Next tier	Enterprise, custom	Growth, custom, priced on MAU or installs
Owned by	AppsFlyer Ltd	AB180 Inc, Seoul

Source: Each vendor's own pricing page, read 9 November 2026. Both restructure plans regularly, so check before committing to anything.

The units are different, which is the whole problem

AppsFlyer charges per conversion. A conversion is an attributed install, re-engagement or re-attribution; organic installs are free. Airbridge charges per data point, and a data point is an event your app fires. The same app produces completely different counts of the two, so $0.07 and $0.0001 cannot be compared and anyone putting them in the same sentence is performing arithmetic with the units removed.

What can be compared is what a specific app would pay, and Airbridge publishes enough to work one out. Their own calculator says $40 covers roughly 35,000 monthly active users at typical usage, and illustrates 8,000 users firing six events a day as 115,200 data points of the 500,000 included.

A worked example, with the assumptions on the table

Take an app with 35,000 monthly active users that acquires 5,000 attributed installs a month on Google, Meta, Apple Ads and TikTok. On Airbridge Core that sits inside the included allowance, so the bill is $40. On AppsFlyer Growth, past the first-year allowance, 5,000 conversions at $0.07 is $350.

That is a nine-fold difference, and it is real for that shape of advertiser. It is also fragile. Add a fifth network and Core no longer attributes it. Add custom events and you are on Growth. Add a third integration and you are on Growth. At that point Airbridge prices on MAU or installs by quote, AppsFlyer prices Enterprise by quote, and the published numbers stop telling you anything.

Who each one is actually for

Airbridge Core is built for a particular advertiser and does not pretend otherwise: four networks, standard events, two integrations, web-to-app rather than full web measurement. If that describes you, the constraint costs you nothing and the price is in a different category from the rest of the market. A subscription app buying on Meta and Apple Search Ads, with revenue arriving through RevenueCat or Adapty, which Airbridge aggregates on both plans, is close to the ideal case.

AppsFlyer is the safer bet when breadth is the requirement rather than the price: a long tail of networks, domestic China, CTV and OTT, an unusual integration, or a partner ecosystem that a prospective media partner will already be plugged into. That breadth is what you are paying for, and on an entry plan priced per conversion you pay for it in proportion to how much you buy.

The case where this is genuinely hard is the middle: five or six networks, some custom events, and a budget that makes an enterprise quote uncomfortable. There both vendors send you to sales, and the comparison becomes the ordinary one of making two companies price the same twelve months and reading what they will commit to in writing.

What does not differ

SKAdNetwork access. Both publish SKAN 4 reporting and conversion-value configuration, both receive the same postbacks under the same Apple rules, and Airbridge puts it on the $40 plan. The difference is the editor and the modelling, and the schema you design matters more than either, which is the subject of the SKAdNetwork guide.

And neither fixes a conversion schema nobody has revisited since installation. Every team we have seen with untrustworthy mobile data had a perfectly good MMP underneath it.

If the shortlist is wider than these two, all four are compared on the same published-pricing basis in choosing an MMP, and the other two-way versions are AppsFlyer against Singular and AppsFlyer against Adjust.

Questions people actually ask

Is Airbridge actually cheaper than AppsFlyer?: On published prices, and for a narrow advertiser, yes, by a lot. Airbridge Core is $40 a month with 500,000 data points included. AppsFlyer Growth is $0.07 per conversion after the first-year allowance of 12,000. But they are not charging for the same thing: a data point is an event, a conversion is an attributed install or re-engagement, and the same app produces wildly different counts of each. The honest comparison is a quote on your own volumes from both.
What is the catch with the $40 plan?: Core attributes four ad networks only: Google, Meta, Apple Ads and TikTok. It carries standard events but not custom ones, up to two third-party integrations, and web-to-app tracking but not full web measurement. None of that is hidden, it is all on their pricing page. It just means the plan fits a specific shape of advertiser and nobody else.
Which one handles SKAdNetwork better?: Both publish SKAN 4 reporting and conversion-value configuration, and Airbridge puts it on the $40 plan. Neither receives different postbacks from Apple than the other, so the difference is in the ergonomics of the schema editor and the modelling on top, and the schema you design matters more than either.
What about AI features?: This is the clearest split. Airbridge puts its assistant and an MCP server on both plans, with Core capped at 100 assistant calls a month. AppsFlyer keeps its Agentic AI Suite behind a demo and lists AI insights against Enterprise. Whether that matters depends on whether you would actually use it, but one of them lets you try it for $40 and the other does not let you try it at all.
Does it matter that Airbridge is Korean?: Only for support hours and for how quickly a tricky integration question gets answered. AB180 is in Seoul. If your team is in Europe or the Americas, ask during the trial how support is staffed in your timezone, because it is the kind of thing nobody checks until the week it matters.
Which one do you put clients on?: Whichever they already run, unless it genuinely cannot answer a question the business needs answered. Migration costs weeks, breaks historical comparability and puts a seam in the data you will be explaining for a year. The tool is rarely the reason an account underperforms.

Or have us look at the setup you already have

The free audit covers tracking and attribution as well as the accounts. Most of the time the answer is that the MMP is fine and the conversion schema underneath it is not.

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