Paid search
working in it since 2013Search, Shopping and Performance Max across Google and Bing. Feed strategy, query mining, and the structural work that decides what bidding can learn.
- Google Ads
- Performance Max
- Shopping
- Bing Ads
About
A small team that buys users for a living.
Aclick has been running paid acquisition since 2013. We work on United States, Canada, United Kingdom, Australia and DACH, and we have managed budgets from a first $500 test up to $1M+ a month.
- Founded
- 2013
- Accounts run
- 200+
- Peak monthly spend
- $1M+
- Longest client
- 63 months
How the team is built
Four seats, no layers between you and them
Not a sales team that hands you to someone else after the contract. The person you speak to on the first call is the person in the account, and there is nobody junior underneath them doing the actual work.
App user acquisition
working in it since 2019Subscription apps on iOS and Android. Campaign structure, SKAdNetwork schema design, MMP configuration, and cohort reporting that runs to payback.
- Google App Campaigns
- Apple Search Ads
- AppsFlyer
- Singular
- Firebase
Paid social
working in it since 2015Meta, TikTok and LinkedIn. Creative testing on a stated cadence, audience structure, and the production pipeline that keeps a narrow audience from burning out.
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Conversions API
Analytics & attribution
working in it since 2016The layer everything else depends on. Event taxonomy, server-side tracking, consent handling, and reporting that reconciles platforms rather than averaging them.
- GA4
- GTM
- Looker Studio
- Enhanced Conversions
- Server-side tagging
How we operate
Four things we will not negotiate on
We report on money, not on activity
Impressions and clicks are inputs. The monthly review opens with cost per acquisition, payback period and what moved, and only then explains what we did.
We fix the measurement before we spend
Most accounts we inherit are optimising against events that fire wrong. Bidding on bad data is worse than bidding on none, so tracking gets fixed in week one.
We tell you when to stop
If the account is too small for optimisation to beat leaving it alone, or the product is the problem rather than the ads, you will hear that. It costs us a retainer and saves you several.
We do not mark up media
Your ad budget goes to Google, Meta or Apple on your own payment method. We take no platform rebates and no commission on spend below the published threshold.
What we are not
We are not a full-service agency. We do not do SEO, we do not build brands, we do not run your social media presence. We buy paid traffic and we make the measurement underneath it trustworthy. If you need the rest, we will happily point you at people who do it well.
We are also not the cheapest option and we are not trying to be. The floor is $2,500 a month. There is no minimum ad budget and no minimum term – if the answer after looking at your account is that paid acquisition is not the right use of your money this quarter, we would rather say so than sell you a retainer.
Where we work
Tier-1 markets, which is where the accounts point rather than where anyone sits. We cover US and European working hours, with a deliberate overlap across both, and we will shift further into US afternoons for a client who needs it.
| Market | Practices we run there | Notes |
|---|---|---|
| United States | App UA, ecommerce, B2B | Largest share of current spend |
| Canada | App UA, ecommerce | Usually paired with US campaigns |
| United Kingdom | App UA, B2B | |
| Australia | App UA | Timezone handled asynchronously |
| DACH | App UA, B2B | German-language creative via native writers |
Every line of English on this site and in your ads is written or reviewed by a native speaker, and the same applies to German. Ad copy written by someone working in a second language reads as exactly that, and in paid search it costs you on quality score as well as on credibility.
How to check us out
Our pricing is published with real figures, which four of the six comparable agencies we checked will not do. Our portfolio page gives account counts and tenure by industry rather than a logo wall. And the free audit puts our actual analysis of your actual account in front of you before you pay anything.
Those three are checkable. That is more than most agency about pages offer.
Start with the audit.
We go through your accounts, tracking and funnel, then send back what we would change and in what order. About five working days, no charge, no call required to get it.