Google Ads
Account structure, search terms, bidding, Performance Max asset groups, budget allocation.
Free audit
We will read your account and tell you what is wrong.
A written document, done by a person rather than a tool, in about five working days. No charge, no call required to receive it, and no obligation afterwards.
- Cost
- Free
- Turnaround
- ~5 working days
- Sales call
- Not required
- Access needed
- Read-only
Pick what we look at
Meta Ads
Campaign structure, creative testing, audience overlap, Conversions API quality.
App UA & attribution
Google App Campaigns, Apple Search Ads, SKAdNetwork schema, AppsFlyer or Singular setup.
Tracking & analytics
GA4, GTM, server-side events, Enhanced Conversions, data quality end to end.
What you actually get
A document, usually eight to fifteen pages, written in order of what would move the number most. Not a PDF of screenshots with red circles on them.
| Section | What is in it |
|---|---|
| What is broken | Conversion actions firing wrong, tracking gaps, budget going to things that do not convert – with evidence from your own account |
| What we would change | Structure, bidding, targeting, creative, in the order we would do them |
| What we would leave alone | The parts already working, so nobody breaks them looking busy |
| What we cannot tell from outside | Where the answer depends on your margins, your churn, or your sales process – stated as questions rather than guessed at |
The first thing we check, every time
What the account is optimising towards. Every automated bid strategy is a learning system pointed at a target somebody chose, and in most accounts we inherit at least one conversion action fires wrong – duplicated, triggering on page load, or counting a step nobody values.
When that happens the campaign faithfully finds more of the wrong thing, the dashboard looks healthy, and the revenue does not follow. It is the most common finding in these audits and usually the most expensive.
Why this is free
Every client account we run is under a confidentiality agreement signed without a publication clause. We cannot show you someone else's performance data, and we are not going to invent any.
So the audit is the only honest demonstration available to us: the actual work, on your actual account, before any money changes hands. Most people take the document and act on it themselves. That is the intended outcome, not a loss.
Start here
Request the audit
Questions people actually ask
- What does it cost?
- Nothing, and there is no version of it that costs something later. We are not holding back the useful half.
- Do I have to take a sales call?
- No. The document arrives by email and you can ignore us afterwards. If something in it needs explaining we will offer a call, and you can say no.
- What access do you need?
- Read-only access to the ad accounts, and to analytics if you want the tracking checked properly. For apps, read access to AppsFlyer or Singular as well. We never ask for admin rights and we never need your passwords – every platform here supports adding a user by email.
- Why do you do this for free?
- Because every client account we run is under NDA, so we cannot show you someone else's numbers to prove we are any good. Doing the work on your account is the only demonstration available to us. Most people take the document and act on it themselves, which is a fair trade for us.
- How long does it take?
- About five working days. It is done by a person reading the account, not by a tool generating a report – automated audit tools produce a list of warnings, most of which do not matter.
- What if the answer is that we do not need an agency?
- Then that is what the document says. It happens – sometimes the account is too small for optimisation to beat leaving it alone, and sometimes the problem is the landing page or the offer rather than the traffic.