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Aclick Marketing Agency · since 2013

We buy the users
that pay you back.

Paid acquisition for subscription apps, ecommerce and B2B software. Ten years of it, across US, Canada, UK, Australia and DACH, on budgets from a first test to over a million dollars a month – plus everything the result depends on: research, analytics, SEO, landing pages, creative and retention.

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10 yrs
in paid acquisition Since 2013, agency and in-house.
200+
ad accounts since 2019 Across ten industries.
$1M+
monthly spend managed From first-test budgets upward.
5 yrs
longest client relationship Fourteen have passed one year.

Who we work with

Three kinds of business, not every kind

App and ecommerce sit together because they are the same job: buy a user, watch the cohort pay back. B2B software is a different sport and we keep it separate. Categories we do not know, we turn down.

App user acquisition

Subscription apps on iOS and Android. We run the whole funnel – install to trial, trial to paid, renewal to churn – not the install count.

  • Google App Campaigns
  • Apple Search Ads
  • Meta
  • TikTok
  • AppsFlyer
  • Singular
  • SKAdNetwork

Ecommerce & DTC

Search, Shopping, Performance Max and paid social, run against contribution margin rather than last-click ROAS.

  • Google Ads
  • Performance Max
  • Shopping
  • Meta
  • GA4
  • Enhanced Conversions

B2B software & fintech

Demand generation for SaaS, payments and security products. Measured on pipeline and closed revenue, not form fills.

  • Google Ads
  • LinkedIn Ads
  • Bing
  • 6sense
  • HubSpot
  • Offline conversions

What we do

Narrow about the client, not about the work

The reason an account underperforms is usually not in the account: it is the tracking, the landing page, the onboarding or the offer. So we do all of it, rather than diagnosing a problem and handing it back to you to fix.

  • Research & strategy

    The part that decides whether the rest is worth doing.

    • Competitor analysis
    • Market and category research
    • Positioning and messaging
    • Media planning and budget split
    • Go-to-market for new products
    • Forecasting and target setting

  • Paid acquisition

    The core. Ten years, 200+ ad accounts, budgets to $1M+ a month.

    • Google Ads
    • Meta Ads
    • App user acquisition
    • Microsoft, Reddit, LinkedIn, TikTok
    • Marketplace and retail media
    • Bidding and budget management

  • Analytics & data

    Nothing above works if the measurement is wrong, so this usually comes first.

    • GA4 and Google Tag Manager
    • Server-side tracking
    • Mobile attribution
    • Dashboards and reporting
    • Attribution and incrementality
    • CRM and offline conversions

  • Site, SEO & content

    Where the click lands decides what the click was worth.

    • Technical SEO
    • Keyword and topic research
    • Content and editorial
    • Landing pages
    • CRO and testing
    • Websites

All thirty services, with what each one actually involves

Why there are no logos on this page

Every account we run is under NDA.

So instead of a wall of logos you cannot verify, here is the number we would check if we were you: fourteen clients have stayed with us for over a year, five for over two, and the longest is in its fifth. The industry average agency relationship ends in under nine months.

The same agreement that keeps those names off this page is the one you would sign.

See the portfolio by industry and tenure

B2B SaaS14 accountslongest 45 months
Fintech & payments11 accountslongest 63 months
Ecommerce & retail11 accountslongest 43 months
And six moresubscription apps, logistics, marketplaces, edtech, streaming, attractions

Free, no email required

The numbers we wish someone had published

Benchmarks and calculators we built for our own campaigns first. Nothing gated, nothing behind a form.

Benchmark

Cost per install by category

What Tier-1 installs actually cost this quarter, by vertical and platform, with the methodology written out.

Calculator

Subscription payback calculator

Put in CPI, trial start rate, trial-to-paid and churn. Get the month your cohort turns profitable.

Guide

Paywall tests that move revenue

Which paywall variables are worth an experiment, which are noise, and the order to test them in.

Start with the audit.

We go through your accounts, tracking and funnel, and send back what we would change and in what order. It takes about a week and it costs nothing. Most people take the document and act on it themselves. That is fine.

Request the audit